We create brands that inspire, provide relevance and offer more value than the product alone.
We do this through whatever communication channel. Creativity* and market insights are the basis for this. This is how we build successful brands from A-Z that have a consistent campaign in communication and experience, both online and offline.
SCORE COMMUNICATION 4C MODEL
Services
strategische
brand planning
Patient support
Digitale content creatie
Salesforce support
Medical Copywriting
Direct to consumer communicatie
Medische educatie
Corporate communicatie
HCP communicatie
Digitale communicatie
Advertising communicatie
Brand identity
Service design en solutions
Campagne creatie, ontwikkeling, executie
FARMA marketing
Unfortunately, stepping into a doctor’s consulting room is becoming less and less of an option. Doctors increasingly prefer contact via digital channels. This massively changes the rules of the game for customer engagement.
Why? Well, online there is an overload of information! So to make sure your content is seen you really need to tap from a different keg. Online, we determine in a split-second whether the content offered is relevant to us. Online, someone can easily ignore you. Putting your foot in the door and pushing through is no longer an option (one from the old days).
Therefore, if you want to play this game well, you have to be open to change. So get inspired by our 6 tips that lead to better online customer engagement.
SCORE ft ELAUNCH
We are a specialized partner that helps suppliers in “consumer healthcare” to boost their sales. We do this by giving consumers a positive brand experience on the store floor, helping them make the right choice and creating a preferred position with the retailer.
This approach came about because in working with various clients, we noticed that the scalability of knowledge transfer and brand experience across retailers could be more effective and efficient.
We believe in a holistic approach to your brand positioning combined with super execution. We can take care of this completely, because we have the right relationships at different retail chains like ETOS, DA, Kruitvat, Vitamin Store, Holland and Barrett etc….etc.
The result is higher sales and a retailer that wants to work with you.
* Research shows that a euro spent on a campaign rated as creative has almost twice the impact on sales than a euro spent on a campaign that scores low on creativity. This effect increases when a campaign is used longer and more broadly. Thus, creativity is still the magic ingredient for good communication (source: Harvard Business Review, June 2013).