Because of the corona crisis we wanted to do everything online. In addition we searched for a format that had not been used before and stays away from the standard refresher courses all too often applied in the first phase of a product life cycle. This led to the accredited talk show ‘Make it Happen’. In cooperation with Springer and Galapagos we set up an interesting online live program with various guests.
The entire event was boosted by means of adverts and a LinkedIn and email campaign.