ORTHICA
RE-BRANDING OTC/Nutritional supplements
Introduction
Orthica targets people who live consciously, enjoy to the maximum, strive for a healthy lifestyle and balanced nutrition. The Orthica products support this strive. For over 30 years Orthica offers knowledge, education and nutritional supplements with optimum dosage for any phase of life or lifestyle.
Challenge
- gaining purchase intention
- increase sell-out
- retain Orthica users
- attract new users
Solution:
- loading ORTHICA more in the Netherlands/region
- ORTHICA is the A-advice brand in the Netherlands
- increased noticeability via action colours/images/advice
- clear action presence on shelves/shop/online/media
