Performance Improvement
Maximize your pharma brand’s impact with SCORE’s two commercial solutions. Our Launch Readiness Service takes the burden off upcoming product rollouts, while our Back on Track sessions breathe new life into mature brands.
Launch Readiness Service
Back on Track Working Sessions
Service
Launch Readiness Service
18 months to launch. The clock is ticking. Your desk is buried.
It’s a scenario every pharmaceutical commercial leader knows all too well:
The global team is busy with the regulatory registration and starts demanding local markets to prepare for the local launch. You know you need to start digging into local market research and mapping out clinical insights, yet your local team’s desk is already overwhelmed by immediate operational priorities.
How do you ensure a flawless, high-impact product launch without dropping the ball on your current business goals?
That is where SCORE steps in.
Our Launch Readiness Service takes the heavy lifting of market research, stakeholder mapping, and launch preparation entirely off your plate, allowing your team to stay focused on what matters today. Backed by 20+ years of pharmaceutical expertise, we deploy a “tried and tested” 3-step framework to turn unfamiliar markets into predictable victories:
- Step 1: Indication Ready – We deliver a comprehensive market intelligence report analysing five critical pillars: pathology baselines, localized epidemiology, KOL architecture, practical hospital protocols (like UMCG/OLVG standards), and immediate strategic next steps.
- Step 2: Patient & HCP Ready – We look past dry data to map the real-world customer journey. We uncover the actual psychological and operational pain points felt by patients, doctors, and nursing staff in the daily care pathway.
- Step 3: Ready to Launch – We translate those deep tribal insights into a concrete, creative, and omnichannel marketing roadmap. We bridge the gap between preparation and execution.
Stop letting launch preparation become an administrative burden. Let’s turn it into your ultimate competitive edge.
Service
Back on track working sessions
Is your mature product starting to lose its edge?
It’s a common challenge for brand teams: Your product has a solid track record, but the market landscape is shifting. A competitor slashes prices, a rival patent expires, or your target audience simply looks the other way.
How do you break the stagnation and stay relevant?
You don’t fix it by running on autopilot. You fix it by breaking the routine.
At SCORE, we design tailored work sessions that pull your cross-functional brand team out of their daily grind. We help you shatter legacy thinking patterns and co-create a fresh, high-impact commercial strategy.
Here is how we do it in just two high-intensity sessions:
- Session 1: Breaking the Status Quo – We put your active strategy and market position under a microscope. Together, we expose your team’s blind spots and map out your largest areas of untapped potential.
- Session 2: Back in the Spotlight – We translate those raw insights into a fresh, creative direction. We prioritize projects based on a strict impact-vs-feasibility matrix, leaving you with clear ownership and a tight execution timeline.
The Result?
In just two sessions, your team gains a massive boost of new energy and a crystal-clear, actionable roadmap to put your product exactly where it belongs: back in the spotlight.