CROSS MEDIA

LinkedIn MEDISCH CONTACT

Introduction

Cross Media wanted to bring more attention to the readers survey of the magazine Medisch Contact (MC). Towards brand teams in the pharma industry. MC is a magazine that is well red by physicians and and is an important medium for brand teams trying to reach their target group.

Challenge

Last year the readers survey has been sent via an ‘infographic’ by mail to the Cross Media target group. Because of the corona crisis this was not possible and another solution had to be found. The readers survey contains figures concerning the offline and online use. In addition Cross Media wanted to emphasise that Medisch Contact not only provides a broader reach but that it also allows a brand team to select a specific target group.

Solution

We proposed a targeted online campaign on LinkedIn in order to generate traffic to the landing page ‘www.bereikalleartsen.nl’. On this page we provided the most important results of the reader survey. In addition visitors could leave their own contact data in order to receive the complete survey by email. The campaign itself demonstrated how intensive physicians at their own time were reading Medisch Contact.

Result

  • In 2 months (running time LinkedIn-campaign) over 1000 clicks were registered to the landing page ‘bereikalleartsen.nl’.
  • 72 persons left their email address in order to receive all the results of the reader survey
  • Timeless campaign that can be deployed throughout the year via different channels.