It was proposed to be the same style of talk show, similar to well-known dutch talk shows like ‘Jinek’ and ‘Op1’, for people working in the care sector. Together with Chiesi and Springer an editorial body was set up and subjects and guests were selected.
It had to be a returning event and thus a recognizable format was developed and the name ‘ZorgTalks’ (CareTalks) was chosen. Among the subjects discussed were for instance: ‘How does the healthcare sector respond to the fact that, at that time for several months already, the care was put above economy; Or what do they think of the fact that children were receiving home education; Or, is it possible that technological developments and remote healthcare can make it possible, in time, to make sure that regular healthcare can continue.’
Following the live broadcast, the recording of the talk show was also used to create broad attention for Chiesi. A large campaign was set up to push the on-demand version. The recordings also provided endless new snackable content for both offline as online presentation.
- 235 live viewers and almost no drops (content thus was considered interesting)
- 755 views after 4 weeks on-demand
- 1958 clicks to the website via LinkedIn-campaign ZorgTalks